MARKET RESEARCH

AHP helps organizations and communities promote public health awareness by conducting key stakeholder interviews and focus groups, analyzing survey results, and helping develop media campaigns, training curricula, and community presentations. For example:

• AHP helped assess the ability of community organizations to increase reporting of hate crimes by ethnic minorities and developed training for staff and stakeholders.

• AHP conducted focus groups and stakeholder interviews for a social marketing campaign to promote healthy alcohol decisions by youth ages 16 to 22.

• AHP directed research and focus groups for a media campaign designed to increase awareness of what constitutes acceptable behavior on dates and in relationships among young men ages 16 to 19.
   

Key Strategic Services | Research & Evaluation | Technical Assistance & Training | System & Organization Development | Resource Development & Dissemination

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