Senior Leadership

Darrell J. Berman

Director of Healthcare Marketing

Darrell has been working in the communications field for more than 33 years. His experience has ranged from television news anchorman and producer/director to founder and principle of two communications companies spanning twenty six years. In his career, he has managed new business development, account service, PR campaigns, production of media projects, and served as a communications consultant to organizations of all sizes. He was President and founding partner of Berkshire Marketing Group.

In the 1990’s, Darrell helped organize PR for one of the world’s first Eco-Tourism conferences, held in Maho Bay, St. John and then Costa Rica. His marketing communications and brand-building expertise has helped elevate Sullivan County’s Center for Discovery to one of the world’s most prestigious and securely funded service providers for people with disabilities and special needs.

His “Some Cuts Will Never Heal” state advocacy campaign helped restore millions of dollars in funding to New York’s hospitals. Darrell worked on a workforce initiative for the largest not for profit association dealing with disabilities, and he has extensive experience with grass root campaigns.

Those campaigns included an early childhood intervention initiative for CP of NYS as well as an advocacy campaign entitled Real People. Realizing Potential.

Darrell has guest lectured at the University of Albany, SUNY Oneonta as well as Sage Colleges, teaching Marketing and Advertising. He has served on several boards, including Rotary, Columbia County Humane Society, Olana, Executive Board for Habitat for Humanity, and Jazz for the Arts.

dberman@ahpnet.com